An Unconventional and Ethical Coach

Daniel is certified by real-life experiences. Not credentials.

Good morning, I am Daniel — a human just like you. I have problems just like you. However I do not have health, well-being or happiness problems and that is why I help you embody these values fast and sustainably. It is my way of adding value to the lives of others, including yours if you decide to engage with PLW Life Coaching.

In the conventional world, I am a health, wellness, and personal development coach. In PLW Life Coaching, I help genuine and committed individuals build the foundation they need to feel well every day — because I believe that our purpose in life is to genuinely add value to each other and genuinely care for one another.

Unlike most health professionals — including coaches, counselors, and therapists — I embody what I offer — well-being, health, and happiness (to a fair degree) because I prioritize genuine kindness over making profit. That is my way of genuinely adding value. It wasn't always like that.

I started to feel unwell as a young teenager. My youth was marked by bad trips, mental health facilities, and a continuous stream of avoidable problems, hardships, anxiety, depression, and unhappiness. I struggled for over 20 years to feel better despite trying everything — until the age of 38.

Daniel Horning
Daniel Horning
Ice bath lower boyscout lake Mount Whitney
Ice bath lower boyscout lake Mount Whitney

The guaranteed path to success is simple. Work with someone who overcame what you are going through and embodies what you are seeking.

REAL LIFE EXPERIENCES

Certified by twenty years of trial and error—not paper qualifications

  • He spent two decades struggling—his life was marked by mental health facilities, bad trips, and a continuous stream of avoidable problems and hardships—this became his education

  • For two decades, he was a victim—on and off—of health professionals driven by selfish intentions who profit from keeping people sick and dependent

  • He ran out of methods that don't work and was left with what works—prioritizing Internal Powers (99%) over External Powers (1%)

PRACTICING WHAT WE PREACH

What sets Daniel apart: he practices what he teaches to a significant degree

  • He practices weekly incline running (1250m elevation gain in 72 minutes), cold exposure, daily 22-hour intermittent fasting, and takes exclusively cold showers

  • He implements the right effort distribution: 99% on the invisible (the power of thought, healthy behaviors, healthy relationships), 1% on the visible (healthy diet, balanced fitness )

  • What sets him apart from most coaches: he practices what he teaches daily to feel well every day—even when it requires honesty, significant sacrifice and honesty

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OFFERING WHAT WE EMBODY

Work with someone who truly embodies health and well-being every day

  • He embodies health, well-being and happiness to a significant degree—the direct result of implementing PLW Life Coaching

  • He is certified by real-life experiences, not paper qualifications, because the organizations and institutions that confer titles are founded on dishonesty

  • Do not waste your life with health professionals who fail to embody what they offer. Working with them is as absurd as turning to a male obstetrician or relationship coach who is single

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PLW Life Coaching is the unconventional and ethical health, wellness, and personal development coaching on the extreme end of the spectrum. That is why it's simple, fast, sustainable, and fun.

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